ledge links · UTM rulebook

Paste a ledge.eu page, fill in two fields, copy. Every link follows the UTM Tagging Convention and shows up in the list below once copied.

Where does the link go?

ledge.eu page

Product, brand or category page. Leave the shop root for general links.

Theme

Story day

Be specific about this Story: the brand and/or product it shows, e.g. nordic_knit_cardigan. Two Stories on the same day need different themes.

Link to paste

Stage

Theme

Launch month

Ad set = audience

Ad = creative + variant

Website URL (ad level)

Campaign name Ad set name · ad name Website URL URL parameters (paste unchanged; Meta fills in the names)

Campaign, ad set and ad names exactly as above. Never rename them while live.
Website URL without tags; URL parameters only in the parameters field.
After launch, open the ad once on a phone: the landing URL shows utm_source=meta and the campaign name.

Your recent links

Links appear here once you copy one. They are kept in this browser only.